Genting has become the jersey sponsor for a Barclays Premier League football club, Aston Villa FC.
Its subsidiary, Genting UK, the largest operator of casinos in Britain, entered into an agreement to be the main jersey sponsor for Aston Villa for two years.
Excerpt of Press Release from Aston Villa:
Aston Villa are pleased to announce a new partnership with Genting, the leading international leisure and hospitality group and the UK’s largest operator of casinos.
The partnership will be for an initial two-year period, beginning from July 1 2011 and covering the 2011-12 and 2012-13 seasons.
As part of the agreement, the Genting Casinos logo will feature on the home and away Villa shirts and the company will enjoy a host of sponsorship benefits.
In addition, Villa and Genting will support each other’s activities locally and internationally.
Peter Brooks, executive deputy chairman of Genting, said: “We are delighted to be partnering with a football club with such an esteemed heritage as Aston Villa.
“The English Premier League is the pre-eminent football league with a vast international following – while Genting is a leading leisure and hospitality group also with a huge international presence.
“Importantly, we have been associated with Birmingham since the 1970s and look forward to strengthening our relationship with this great city.
“So this sponsorship is a natural fit and marks an important mil
estone in Genting’s development as we continue to expand our presence both within the UK and internationally.”