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Nilamas is Now Asian Broadcasting Network – 500-channel digital cable TV in 2012

As reported on October 20th, Newcomer Nilamas Corp Sdn Bhd has secured all the requisite licences from the Government to offer digital cable TV in the country and it is targeting the launch of its offering in the second quarter of 2012.

And yesterday the company rebranded itself and now will be known as Asian Broadcasting Network (M) Sdn Bhd.

At the point of launch, ABN expects to offer over 100 channels comprising a variety of content including free-to-air channels and video-on-demand.

“We are targeting 15% market share in the first year and 40% in five years. We are also targeting 500,000 users in the first year of operations and three million in five years’ time,” said Asian Broadcasting Network (M) Sdn Bhd (formerly known as Nilamas Corp Sdn Bhd) chairman Tan Sri Mohd Anwar Mohd Nor.

Its chief executive officer/director Sreedhar Subramaniam added that ABN was eyeing the huge under-served market. There are over 6.6 million TV households in the country and about three million are currently served by rival Astro.

Sreedhar said the Communications and Multimedia Act also had a specific clause to prohibit anti-competitive behaviour so ABN was not unduly worried about provision of highly popular content in the country.

“ABN is of the view that a modern and advanced digital cable TV offers huge advantages to the consumer. Apart from the fact that digital cable technology will enable ABN to broadcast many more channels, greater content and much better quality, it would, most importantly, avoid transmission signals from being disrupted by buildings, and of course, unexpected weather conditions such as rain and thunderstorm,” he said.

The services would be rolled out from its initial broadcast centre at Puchong Gateway and the planned permanent mega digital broadcast facility, to be called The ABN Mediapolis.

Source : TheStar >>

Comments 11

  1. Saya yang sedang mencongak untuk melanggan astro bulan hadapan, akan membatalkan hasrat itu kerana, rungutan rakyat kepada astro tidak di layan, dan akan memilih ABN.

  2. ABN, buat permulaan sediakan pakej katun dan sukan dengan harga yg manasabah, pasti ramai yang berubah angin dari ASTRO. Pastikan yang terbaik.Sekarang pelangan tiada pilihan.

  3. Will ABN provide HD channels like Astro? if not, it will be not worthwhile for those who are using  HDTV because they will get SD quality video

  4. ABNis just a fancy name and will die a slow natural death. they promise 500K customers by end 2012 and have not even started building anything. This looks like another big joke after MiTV. The only viable competitor will be TM and possibly Yes by YTL. Even those guys will only be able to reach less then a quarter Malaysian household as not everyone will have access to fiber/cable for many years to come. with low customer numbers, they will have difficulty sustaining good programs and naturally die a slow painful death. the only people smiling will be a equipment vendors, content providers etc…  

    1. Indeed anyone with any insight into the industry here will easily deduce that this is a politically lead team – what do Tan sir and kK eswaran know about the media business? And sreedhar as CEO is a joke!

  5. this is not big joke pal. im very positive about this.congrat to ABN to show yourself as a competitor. doesnt matter if channel in SD as a first move coz malaysian citizens dont rely on that 100%. the big challenge is the installation issue. fiber cable will require high cost and I think absolutely “Kampung People” were not as a target subscriber but if ABN able to provide their service to this community, you can say GOODBYE to Astro and that the facts.

  6. for a country w 28 mill po n 6 mil foreign workers… isn’t this a superfluous idea…we seem to be propelled into a lavish economy, where we have  free to air stations like,TV3,Bernama TV,Ch7,8,9 n the mother ASTRO! where is the payback ABN? looks like the backers will be getting a heavy handout from govt and impact on banking system if they fail.. What that means….taxpayers to foot them….

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Nilamas is Now Asian Broadcasting Network – 500-channel digital cable TV in 2012

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