The collection of Hollywood studios and companies backing the UltraViolet digital locker concept said they planned to expand the technology further to new providers, including Amazon and Samsung.
Amazon said that it would support UltraViolet rights with a single, unnnamed studio, and Samsung said it would add authentication technology with its connected Blu-ray players, which it called “disc to digital”. Executives also said that they had streamlined the sign-on process to limit the number of accounts, pushing things like parental controls to various devices.
The Digital Entertainment Content Ecosystem (DECE) also said that it planned to expand to new territories. Just 19 movies are UV-enabled; that will grow in 2012.
While 2009, 2010, and 2011 established a multitude of connected devices as delivery vehicles for Netflix, Hulu, and related video streaming services, 2012 might be the year that UltraViolet capabilities become the next connected service offering, DECE hopes.
What is UltraViolet digital locker?
UltraViolet (UV) is a digital rights authentication and cloud-based licensing system that allows consumers of digital home entertainment content to stream and download purchased content to multiple platforms and devices.UltraViolet adheres to a ‘buy once, play anywhere’ approach that allows users to store digital proof-of-purchases under one account to enable playback of content that is platform- and point-of-sale-agnostic.
UltraViolet is developed and deployed by the 70-plus members of the Digital Entertainment Content Ecosystem consortium, which includes film studios, retailers, consumer electronics manufacturers, cable companies, ISPs, network hosting vendors, and other Internet systems and security vendors. Apple including both iTunes and the various popular devices such as the iPad and iPhone do not support any integration with the UltraViolet platform at this time and Disney is developing its own competing Keychest format.